Streamlined Product Portfolio Saves Millions for Beloved Children’s Art Supplier
Sales Analytics & Customer Segmentation
Over its 100 years in business, the product portfolio of a leading children’s drawing supply manufacturer had grown inefficient, with thousands of different configurations. Manufacturing, inventory, and fulfillment were unwieldy. We conducted the market research to determine optimum product mix and rationalized its SKUs within each of its distribution channels, saving the client tens of millions of dollars per year in expenses.
After streamlining its product portfolio and manufacturing processes, we were engaged to grow individual distribution and sales channels. We analyzed their data to identify profitable segments and drive sales growth.
Brand Data Analysis Prepares Furniture Company for Retail Negotiations
Sales Analytics & Customer Segmentation
A furniture company had found themselves in negotiations with a large retailer who was looking to switch from branded products to their own in-house branded products. The retailer was looking to have the company supply the new private label product. However, the company was concerned that this would decrease their profits, since they were successfully selling their brand in the retailer.
Data can provide strong support in negotiations, so the furniture company asked us to help them understand their data. We reviewed sales at this retailer and others, comparing the sales impact of a brand. We found that sales at this particular retailer had been increasing year over year as a branded product. At other retailers, selling as a private label impacted the sales and growth. The company brought this information to the retailer and today is still selling the branded products and has continued to increase sales and margin.
Wholesale Toy Company Expands to E-Commerce Sales
E-commerce
A novelty toy company that had been manufacturing and selling wholesale decided it wanted to branch out and begin selling direct-to-consumer through an e-commerce website. However, while they were familiar with the process of selling wholesale, they were unsure of the different steps involved with selling individual units.
Working closely with the company, we set up a basic e-commerce website, prepared product information and improved SKU system for upload, coordinated the setup of a fulfillment center, and ran test orders to confirm systems were set up correctly to ensure proper data collection. The company is now selling online, utilizing our monthly reports, and preparing to add additional products.
Analysis of Social Advertising Efforts Improves Strategy and Leads
Social Media
A financial advisor company was looking to understand how their social media and advertising efforts were working. They were using social media as their primary advertising method, so they wanted to better understand their leads and verify the ROI.
We analyzed the company’s social media accounts, including their viewership of their YouTube channel. We also revised the way their ads were set up, by changing the links to be more efficient. After providing insight into areas that needed work, and identifying potential gaps in their setup, they were able to make decisions on how to improve their advertising efforts. They are now reaching more qualified leads and converting with a more cost-effective strategy.
Customer Segmentation Achieved Through Athletic Apparel Sales Analyzation
Sales Analytics & Customer Segmentation
An athletic apparel company was seeing good sales numbers, but they didn’t know how their current data could help them grow and increase sales. They also thought they knew who their audience was, but it was based on their thoughts and perceptions rather than data.
After analyzing their sales data, we were able to detail the sales process, identify sales segments, and discover sales trends. We also found that while their identified audience was mostly accurate, it was in part due to how and where they were advertising. With the knowledge that many customers make repeat purchases, and that a significant portion of orders included a discount, we were able to create an improved marketing strategy. This expanded their messaging to reach a wider audience and segment their advertising accordingly.
Success at Major Retailer Due to Data Analysis & KPI Dashboarding
KPI Dashboarding
Selling products through an owned e-commerce site as well as through large scale retailers can quickly lead to multiple data sources resulting in disconnected information. This was the situation an eyewear company found themselves in. With all of the information they were being given, they were not sure what they should be tracking and how to track it.
After compiling the available data and working to understand the needs of the business, we were able to identify beneficial KPI’s to be tracked. Then we consolidated the disparate data into a simple, easy to read dashboard that allowed for quicker analysis and identification of potential problems.